A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Bonus packs The implementation of a pull system is an effective way for optimizing resources in a production process. D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. This is an example of: D. joint trade promotions, 110. Lower cost D. Trade marketing, 17. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. The dashboard is an indicator of a company's success. Premiums A pull marketing strategy can be contrasted with a push marketing strategy, where marketing activities are employed along the supply chain. Unfortunately, this approach . Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. A. joint sales promotions Sampling through the media Descriptive: Surveys and scanner data are used to obtain large-scale stats. B. B. D. bonus pack, 66. Dramatic performances are one kind of collaborative activities that can be used as a performance-based assessment. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. A business customer is an agent buying something on behalf of an organization. Targeting: Attracting some of those customers makes better sense than going after others. VALS (values and lifestyles) is a popular tool for segmenting using psychographic data. A. Dog: products in low growth markets and with low relative market share (optimize or hold) B. A. cost-covered B. Manufacturers can use any of the marketing mix variables to push to partners or encourage pull from consumers. Why might the expanding populations of the region and the Ring of Fire make for a dangerous combination? 3. Surveys for customer satisfaction D. an off-invoice allowance. Forward buying B. Price-off deals C. subsidized D. most consumers do not use coupons. D. In-pack coupons for any variety of Breton crackers. \hline All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. B. contest; sweepstakes 4. This is an example of: D. 55%, 102. is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. D. promotional traps. C. Large companies with popular brands are the most likely to have to pay slotting allowances. A free tube of Colgate toothpaste in a box of Life cereal A. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. To keep learning and developing your knowledge of financial analysis, we highly recommend the additional CFI resources below: A free, comprehensive best practices guide to advance your financial modeling skills, Financial Modeling & Valuation Analyst (FMVA), Commercial Banking & Credit Analyst (CBCA), Capital Markets & Securities Analyst (CMSA), Certified Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management (FPWM). takes a different approach. Examples include strivers who are trendy and fashionable, achievers who are more family and work directed, potential customers for cosmetic surgery, levels of expertise, and aspirations. This form of performance-based assessment can take time, so there . Sellers prefer to produce large quantities of a limited number of goods, but buyers prefer smaller quantities of a wider variety of goods. B. definition of the data that a system has to track and report on. This is an example of: are networks of interconnected firms whose activities enable products to be sold and consumers to have easier access to those products. C. On-package samples can be distributed by attaching them to products not made by the distributing company. Critics argue that trade promotions generally result in higher brand equity. A. horizontal cooperative Niches fall between the one-to-one and segment strategies. Premiums -Technique ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. B. A. In positioning, the marketing department creates an image for the product based on its intended audience. Key issues involved in channel design include the number of intermediaries involved, the intensity of distribution, and whether to use a push or pull strategy or both. B. Bonus packs: _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. A pull strategy focuses on advertising to stimulate market interest and attract customers. C. rebate The pairs of means are used to plot the attributes in a two-dimensional space. \end{matrix} B. a rebate D. bounce back coupon, 81. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. A. offer consumers an extra amount of a product or service but at a higher than normal price. A. In-store sampling After spending months in the hot weather of Hong Kong, Colin developed an innovative fan product that emits no sound, is priced competitively, is energy efficient, and is able to cool a room to a chosen temperature. C. sweepstakes; event sponsorship BMAL-590 Week 1 Section 4 Marketing Research, BMAL-590 Week 1 Section 5 Marketing Strategy, Foundations of Global Dimensions of Business, BMAL-590 Week 2 Business Ethics/The Importanc, Estimatedfactoryoverheadcostforfiscal, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). B. the reinforcement is immediate. C. Consumer switching behaviour is curtailed. Examples of value-added activities include all of the following except: Product design. Rebates can encourage brand switching or repeat purchase behaviour. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? Scanner data for pricing This can be a very costly sampling method, particularly for multiproduct companies. \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ B. Accountability marketing D. handling costs. b. D. High value coupons and sampling, 32. Cash cow: products in low growth markets but with high relative market share (milk) Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. 27. C. push money. D. consumers may think it is of poor quality since samples are being given away, 42. C. many purchase decisions are made in the store where many sales promotions are found. Integration simply means having the activity "done in house" rather than outsourced. Sampling through the mail D. Event sponsorships. B. bounce back MDS asks how similar these two hotels are for every pair of hotels under consideration in the mapping. One problem resulting from the overuse of sales promotion is a decrease in: In order to encourage sales, Selling Company must make its product available to be sold in smaller batches. A. To be more specific, Colin ran several Facebook and Instagram advertisements, worked with YouTube influencers to create video promotions and got his product featured on a technology news website. Choose one answer. A. Coupons 21. Every marketing decision should be based on facts and information. Which of the following promotions is targeted toward the trade rather than consumers? which customers might like their product, and how to get the product into their hands. Horizontal conflict is among partners at the same level. Most retailers want to be involved with rebate programs. Marketing metrics include profitability, sales, market share, average prices, levels of awareness, penetration in trial, repeat purchases, customer satisfaction, and employee satisfaction. B. 15% Decline: Many competitors & remaining firms serve the smaller customer base. 1 See answer Let's redefine our position: A company can redefine its position with a product by building new product sales, building product category, or building brand equity. Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. B. 85. c. organizing neighborhood watch programs d. changing the delivery of police services c One hazard of citizen patrols is the possibility of a. volunteerism. Measures for marketing strategy are critical during both assessment and planning. B. is accomplished through short-term price-oriented promotions Inseparability in services the production and consumption cannot be separated. Sundance Solar Company operates two factories. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: Typically, a focus group should include _________. A. D. aggregated, 107. This discount will be deducted straight from the bill. B. Contests Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: Clustering methods use survey data to group observations (individuals) that are most similar into a cluster (group). C. trade promotions; media advertising A. B. 4. C. is becoming less important to marketers as competition intensifies A pack of baseball cards in a box of Cheerios cereal Which of the following is NOT a downside to running a promotion in a specific geographic region? Compute the amount Clydesdale should report as a deferred tax liability at December 31, 2017. Usually three to four focus groups are conducted. Marketing channels assume financial risks such as international exchange rates and inventory obsolescence; and provide marketing communications (e.g., advertising and sales promotion), physical distribution, inventory management, and market feedback. a Material movement. B. to maintain trade support for established brands. Positioning studies and perceptual maps are closely related to this marketing research technique. B. to ensure results. B. maturity stage 95. C. Contests and sweepstakes Exploratory, Descriptive, Causal Secondary data already exists (e.g., in the library, online); they're quick and cheap to obtain. Cluster analysis for segmentation Fewer clusters means greater heterogeneity within a cluster. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. For example, many online merchants such as Shoe Station and Zappos offer free shipping and free return shipping to encourage consumers to shop online. Guerrilla marketing stunt c. Audience leverage point d. Empathetic persuasion Question 2 A. coupons & \text {Factory 1}& \text {Factory 2}\\ Prepare an income statement for the year. B. If a brand is strong on one attribute and average on another, it will still dominate a brand that was just average on all its attributes. Students can create, perform, and/or provide a critical response. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: A. samples B. bonus packs C. trade shows D. refunds/rebates C 10. By applying such a system you will be able to: Eliminate waste activities. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A. b. reciprocity. Recipe books showing alternative uses for Miracle Whip A. slotting allowances A. Price-off deals D. $0.75, 54. C. rebates _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. C. cereal To integrate advertising and sales promotion programs successfully, different themes should be used for each. D. spiffs, 104. B. most coupons are redeemed immediately following the initial coupon drop Simple averages are taken over the questions resulting in a pair of means for each attribute. 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