User-generated content is a Powerful Key to Brand Building, 7. Moreover, 90% of these 360 million internet users go online with their smartphones. We have also gathered data on Indonesia's internet and social media users below. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. It's proven to be a highly effective way of reaching specific audiences. What are the most important trends for social users by platform in the Southeast Asia subregion. Social media consumption in the region has grown dramatically, with. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. What Does This Forecast Mean for Marketers in Asia-Pacific? Now you know where to reach your customers. Business owners often go where their customers are. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. This statistic is not included in your account. We also examine user trends among the major international platforms and those in China. statistic alerts) please log in with your personal account. Due to varying update cycles, statistics can display more up-to-date Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It is free to use, but users can purchase premium features and services. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. And, guess what? And all thats despite long-running issues on internet access, speed, and costs. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. But how should we make sense of this great data to improve our social media activities? In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. The Philippines, Singapore, and Vietnam also appear in the global top 15. 01 Mar 2023. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. QQ has various additional features, including games, music, and a news feed. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Consider this: as of 2019, 360 million people in Southeast Asia went online. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Clicking on the following button will update the content below. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Enter branded content. MPA joins industry leaders to discuss decarbonisation strategies. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. You need at least a Starter Account to use this feature. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Release date refers to the date of access. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! WHATS IN THIS REPORT? AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Comparatively, LinkedIn accounted for 0.63 . Use Ask Statista Research Service. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Business Solutions including all features. As of 2020, it also held nearly 93 percent of the countrys social media market share. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. To use individual functions (e.g., mark statistics as favourites, set However, usage and popularity vary significantly between countries. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. WHO WE ARE? LinkedIn also has a strong presence, with over 37% of active social media users using the platform. YouTube, Twitter, Instagram, and. Meanwhile, 36.6% use social platforms to fill their free time. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. And Vietnamese social commerce shoppers are quite loyal. data than referenced in the text. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Client-only email newsletters with analysis and takeaways from the daily news. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Hello folks, and thanks very much for joining us today. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Curated marketplace for fundraising . How can you save money on eCommerce fulfilment? Overall social commerce's revenue per order rose 88% during the first two quarters of this year. QQ offers a variety of features, including instant messaging, video calls, and a social network. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Short Video Content will Dominate Social Media Platforms 1. Social media market share Asia 2022, by platform. But its numbers also have a better distribution across platforms. Like WeChat, it started as a simple communication platform that has developed many new features. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Have you hopped on the social audio trend yet? ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. LINE is Japan's most popular social media platform. You only have access to basic statistics. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Meanwhile, 36.6% use social platforms to fill their free time. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Which Countries Use Social Media the Most? Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. That's user-generated content, or UGC for short! Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT It is a messaging app, similar to WhatsApp. Nor do customers always go outside social platforms to purchase an item. Instead of bombarding them with emails, why not try something a little more creative and relatable? Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. QQ works best on desktops and is mainly used to send emails or share files. 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